How to become a hero to the marketing team (or business users) by using the work of others

If you are not stuck behind a 70's style green on black monitor you probably have heard that the web ain't what it used to be. No longer does it suffice to generate a more or less static web site (brochure ware) – these days your business, organization or public administration needs a deep back end integration into your custom business logic and the heart of your organization to provide a unique customer, member or citizen experience. While Java is what you are comfy with, bringing these transactional processes to the web and the mobile requires knowledge of CSS3, HTML5, Javascript, Accessibility and SEO best practices to name but a few. As a Java dev, you might not exactly thrive in maintaining CSS cross browser incompatibilities. Even if you do (please apply for a job with us!), the fact that your marketing department needs to roll out constant new micro sites for their campaigns and your website needs to run in 22 different languages and now you need a mobile and iPad site as well doesn't exactly lessen the pressure on you. So how can you ensure your business and marketing teams can be agile, and you can focus on the stuff where you really provide value to your organization? In this talk, we will show you how Virtual Presence, as we call the deep business integration into online channels, is becoming mainstream, and how you can master the requirements by using an open and flexible CMS like Magnolia instead of trying to reinvent wheels. The talk will explain various aspects of a virtual presence and why it can make sense for you to look at content management with a fresh eye – less as a system to write and publish content and more as a platform to build integrated business solutions for the 21st century. Spring developers will get a little extra treatment, as Magnolia has an excellent Spring integration module, but we'll also cover other core services like caching, security, mobile publishing, data storage and templating. This talk will be technical but with a distinct focus on business problems and how to use a CMS to address them. Any system architect or Java developer should benefit from the talk.

After finishing his Physics studies in Basel and Lausanne, Daniel started to work as a Smalltalk developer. In 1997 he had his first contact with Java and slowly started to love it. After passing his Certified Java Programmer exam in 1999 he drifted towards software architecture. Having been a member of different architecture teams as well as running some, he's now happily back in full-time development at Magnolia International's core team. In his spare time he enjoys time with his family, playing the trumpet and training for his next Marathon run…