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Neal Ford

Neal Ford

(9440) Smithying in the 21st Century

Keynote speech

Tuesday, 2009-06-23, 17:30 - 18:15, Arena 5

Neal Ford - ThoughtWorks, Inc. (speaker)

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Blacksmiths in 1900 and PowerBuilder developers in 1996 have something in 
common: they thought their job was safe forever. Yet circumstances proved them 
wrong. One of the nagging concerns for developers is how do you predict the Next 
Big Thing, preferably before you find yourself dinosaurized. This keynote 
discusses why people are bad at predicting the future, and why picking the Next 
Big Thing is hard. Then, it foolishly does just that: tries to predict the 
future. I also provide some guidelines on how to polish your crystal ball, 
giving you tools to help ferret out upcoming trends. Don't get caught by the 
rising tide of the next major coolness: nothing's sadder than an unemployed 
farrier watching cars drive by.

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